Each of your subscribers is unique, so should you really be sending everyone the exact same newsletter? Use our subscriber segmentation tool to send more targeted messages to the right people. It's simple really; just divide your mailing list into groups of subscribers that share certain characteristics, for example: location. When there is a sale or event in their area, send an email only to them - instead of your entire address book. Subscriber segmentation is the best method of getting the right information to the right people.
Target a group of subscribers with GraphicMail's segmentation tool. You'll be able to send highly relevant messages to the right people. For example, if you want to send messages to vegetarians who play the didgeridoo - GraphicMail can make it happen.
GraphicMail simplifies subscriber segmentation. All you have to do is bundle together subscribers based on the data that you have compiled. You're free to create as many segments as you prefer, just save each one. The GraphicMail application supplies you with the opportunity to build a more personalised, more effective email marketing campaign.
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According to the Benchmark Guide, published by MarketingSherpa, segmented campaigns yield 30% more opens and a 50% higher click-through rate. Start segmenting today and you'll see results!
An article from our blog about using the "greater than" or "less than" feature when managing your segments:
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A few tips on how to begin compiling subscriber data:
GraphicMail offers the option of including additional data fields on your sign-up forms. Use our set-up wizard to create your forms and then embed them in your site or blog.
Want to see where your newsletter recipients are clicking? You can integrate your segmentation with Google Analytics. By understanding what clients are doing, you can begin segmenting. For example, if you are an online retailer, add two separate links like "Men's Golf Gear" and "Women's Tennis Shoes". Then, move all addresses who clicked on the "Men's Golf Gear" link into one segment and send them future targeted email newsletters.
Review your reports after your next newsletter send to see which subscribers opened and which did not open. Segment subscribers into either the 'open' group or the 'unopen' group. Now you have the option of sending messages with different subject lines to your mailing list. You could then send a message with a particularly alluring subject line encouraging the 'unopen' group to read your newsletters. You could also use our A/B split testing tool to test which subject lines are more effective.