Statistics, inspiration and tips from a renowned marketing research firm

Insights on all forms of online marketing

Email marketing tips and advice from various industry experts

Insights on email marketing best practices and how it intersects with other channels such as mobile and social.

Email marketing advice, info and tips by Mark Brownlow

They cover topics such as email design to deliverability, from legal issues to management issues.

Web insights and analysis beyond email

Email marketing research and case studies

Email Insider is an email marketing resource by MediaPost

Email marketing industry experts discuss best practices in B2C, deliverability & optimization

Copywriting

Their freelance copywriting is e-stable for website content writing, search engine optimisation (SEO) and advertising copywriting

Nick Usborne's online website filled with tips and resources for online copywriters.

Email Marketing Resources

The DMA is essential for the stability and growth of Interactive and Direct Marketing in South Africa

Mark Brownlow's site contains lots of great articles he's written on permission-based email marketing.

DM&MA is a non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.

Top influential marketing gurus have been selected to deliver their Marketing Communication Conference speeches at the IMC

Email Statistics

The Leading Authority on Email Marketing Metrics

The first stop for research and statistics for internet marketing and demographics.

The leading destination for email marketers. Access the latest thinking, best practices and strategies in email and digital marketing

Email delivery and spam

Inbox placement solutions from Return Path can help improve email deliverability and increase your email marketing ROI.

MAAWG is the only organization that targets messaging abuse by simultaneously focusing on the varied facets of the international challenge.

Protect your Web site?s privacy and build online trust by ensuring safety with TRUSTe?s online privacy seals & services.

Persuasive Online Copywriting: How to Take Your Words to the Bank

This gem of a book offers the comprehensive and practical information on ‘how to make your website profitable’ that can be implemented immediately.

Net Words: Creating High-Impact Online Copy

Readers learn how to instill a business with a distinctive on-line ‘voice’ and use it to build lasting relationships with customers, close sales and increase market share.

Permission Based E-Mail Marketing That Works

Email is conceptually brilliant: personal, interactive, low cost, high speed, and dynamic. But there are a few steps to be taken between knowing that email is a powerful marketing tool and proving it.

Sign Me Up!

At a time when people are sceptical of most email campaigns and reluctant to hand out their email addresses, it's becoming increasingly harder for legitimate marketers to distinguish their emails from spam. Not anymore...

Email Marketing for Complex Sales Cycles

A helpful source filled with practical and functional ideas, tactics and techniques that are easy to follow and implement. It teaches the reader how to use email marketing triggers and auto responders to automate their follow-up communications.

Permission Marketing

Seth Godin, offers his top advice for advertising in Permission Marketing. Godin advocates that businesses cannot depend solely on traditional forms of ‘interruption advertising’ in mailings, magazines or television and radio commercials.

Advanced Email Marketing

Email is conceptually brilliant: personal, interactive, low cost, high speed, and dynamic. Yet there are a few steps to be taken between knowing that email is a powerful marketing tool and proving it.

E-Newsletters that Work

Full of practical information, this is a how-to guide for small business owners who want to launch their own newsletter.

The Quiet Revolution

Techniques and strategies marketers have relied on for years will no longer be applicable to current trends and will begin to quietly undermine the very brands and customer relationships that companies have worked so hard to create.