 | Have some questions regarding successful newsletters, e-marketing campaigns or one-to-one permission email marketing? Browse through our selection of helpful books to find the answers. |
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Resources > Good Reading |
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Books on Email Marketing |
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We have listed an assortment of books below to help you learn more about successful newsletters, effective campaigns, one-to-one permission email marketing and more.
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Advanced Email Marketing |
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Email is conceptually brilliant: personal, interactive, low cost, high speed, and dynamic. Yet there are a few steps to be taken between knowing that email is a powerful marketing tool and proving it.
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Sign Me Up! |
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Imagine: prospective clients actually asking you to email your marketing information to them! At a time when people are sceptical of most email campaigns and reluctant to hand out their email addresses, it's becoming increasingly harder for legitimate marketers to distinguish their emails from spam. Not anymore...
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The Quiet Revolution |
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A revolution is taking place that will change the marketing world forever. Techniques and strategies marketers have relied on for years will not only lose effectiveness, they will no longer be applicable to current trends and will begin to quietly undermine the very brands and customer relationships that companies have worked so hard to create.
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Permission Based E-Mail Marketing That Works |
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Email is conceptually brilliant: personal, interactive, low cost, high speed, and dynamic. But there are a few steps to be taken between knowing that email is a powerful marketing tool and proving it.
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Permission Marketing |
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One of the world's leading online promoters, Seth Godin, offers his top advice for advertising in Permission Marketing. Godin advocates that businesses cannot depend solely on traditional forms of ‘interruption advertising’ in mailings, magazines or television and radio commercials.
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Net Words: Creating High-Impact Online Copy |
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Net Words argues a revolutionary approach to copywriting - one that’s tailored to the unique demands of a powerful new medium. Aided by numerous examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the web. Readers learn how to instill a business with a distinctive on-line ‘voice’ and use it to build lasting relationships with customers, close sales and increase market share.
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E-Newsletters that Work |
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Full of practical information, this is a how-to guide for small business owners who want to launch their own newsletter.
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Persuasive Online Copywriting: How to Take Your Words to the Bank |
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This gem of a book offers the comprehensive and practical information on ‘how to make your website profitable’ that can be implemented immediately.
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Email Marketing for Complex Sales Cycles |
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A helpful source filled with practical and functional ideas, tactics and techniques that are easy to follow and implement. It teaches the reader how to use email marketing triggers and auto responders to automate their follow-up communications.
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