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Case Study: davemail

Corporate publisher partners with GraphicMail to send the right message

"GraphicMail is an amazing business partner and a huge reason why my business is a success"

Introduction

davemail is a division of Fiore Communications, a full-service marketing, public relations and advertising firm established in 1999 and based in Tallahassee, Florida. Founder Dave Fiore discovered that for many of his clients, the options to produce content-rich email newsletters in order to strengthen ties with customers, were limited.

The market is full of online, do-it-yourself newsletter services, but there were no viable options for companies and organizations that simply didn’t have the people to write, design and manage email newsletters by themselves. So, davemail was created as an alternative to online email marketing software, and now provides companies the ability to send custom newsletters created by a team of professional writers and designers.

In addition to convenience, davemail offers the advantage of working directly with Dave Fiore, a seasoned writer, editor and publication manager with 23 years experience in the industry.

The Challenge

Providing consistent, useful information to customers is especially important in uncertain economic times. Nurturing relationships with current customers is far more cost effective than trying to find new customers, so now more than ever it just makes sense to stay in touch, finding ways to interact with customers and earn their loyalty.

Business owners are realizing that as our customers grant us permission to contact them on a regular basis, they deserve thoughtful, useful and practical information that helps them make better decisions. The use of well-written, professionally designed email newsletters is the perfect way to do that - and increase profits.

When Dave Fiore was exploring possible partners for davemail, he researched a dozen email marketing services and actually signed a contract with one. However, as soon as he realized that their resale structure was designed to eventually pull clients away from him, he backed out and found GraphicMail. He spoke to Andra Dare from GraphicMail sales, who explained the reseller edition and that GraphicMail would support his concept and provide him with the tools he needed to grow his business.

The Solution

Dave Fiore in now using a GraphicMail corporate account to manage his individual clients. This type of account allows him to maintain the flexibility of sharing files and settings.

"When I started davemail, I knew very little about HTML or the process of creating email newsletters, but Andra and the GraphicMail team were patient and helpful with both me and my designer. Over the last two years, they have continued to answer every question, solve every challenge and allow me to serve my clients efficiently and seamlessly. GraphicMail is an amazing business partner and a huge reason why my business is a success."

Dave Fiore confirms that his clients have been blown away by the reporting functions provided through GraphicMail. The GraphicMail pages are branded to his company and offered a smooth transition that appears natural and logical. Clients also appreciated the fact that the davemail team can quickly update their mailing lists or make fast edits and send them a test newsletter in minutes – all from the davemail pages within the GraphicMail structure.

"It is hard for me to identify a single feature or functionality that is most helpful, because I use practically every feature every day. Much of my work day is spent within the GraphicMail system, creating, preparing and sending email newsletters for my clients who are depending on me to make sure their thousands of emails are reaching their destinations. I have to trust the GraphicMail team and the product they have developed to make that happen. And I do."

It is Dave Fiore's confidence in the GraphicMail system that is most important to him. Dave concluded: "I have put my name, my money and my reputation on the line with davemail, and it is my partnership with GraphicMail that makes it work."

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