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Features > Archive your Email Campaigns |
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Archive your Email Campaigns |
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Newsletters that you have sent in the past often contain a wealth of information that your new subscribers have missed out on. To utilise this information, GraphicMail allows you to create a mini website, or microsite, making your past newsletters accessible as web pages.
Each GraphicMail user has a unique web address (or URL, such as www.graphicmail.com/mycompany) where this microsite is then viewable by your customers.
Microsites are highly focused mini websites that can be linked to from other websites. They offer you an easy way to create and organise your past newsletter content online, so that it can be easily browsed by your readers. By using a microsite in tandem with an e-newsletter to manage information and its flow, you have an opportunity to build your brand into a resource area over time.
You can create a newsletter and use it as a homepage or page within this microsite, even if you have never sent it as an email. So you can even use your microsite to create a mini website for your product offerings. A microsite, if used to its full potential, can provide you with a tremendous opportunity to get your clients to move closer toward a buying decision or to the next level of the sales cycle.
The navigation structure utilises editable drop down menus that allow you to continually extend your microsite and create a multi-layered launching pad for a variety of marketing opportunities. Beyond being a companion or archive for your newsletters, it can be a doorway for search engines, a marketing site for newsletter campaigns, or a targeted site for brands, products and services.
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