GraphicMail Launches Magento Integration
December 15, 2011
Author: Wikus Engelbrecht
GraphicMail today announced the release of a new plugin for the popular open-source eCommerce platform Magento.
GraphicMail has made it an integral part of their strategy to integrate with other platforms to help their clients get the maximum out of their email and mobile marketing efforts. While 2010/11 saw them launch an iPhone app, synchronization with Outlook, plugins for Joomla, Wordpress and Drupal, they have now been adding more integrations in the financial arena.
The Magento plugin for GraphicMail provides users with an e-commerce solution that lets them grow their mailing list through Magento transactions.
The Magento plug-in allows customers to sign up for email newsletter campaigns via the online shopping process, and can then be used as a segmentation tool to send targeted messages by grouping subscribers that share characteristics; such as product preferences and purchase history.
Magento is the internet's fastest growing commerce platform; it allows a high degree of scaling and customization and continues to lengthen its impressive list of features as the market demands. This integration means users have all of Magento's commercial tools, systems, and services, coupled with GraphicMail’s email and mobile platform.
Quattro Internet Solutions (Ltd) t/a GraphicMail is a hosted email marketing solution which lets users design beautiful emails, manage contact lists and track their campaign performance. The platform provides seamless email marketing and publishing features that are easy and affordable enough for small businesses, but powerful enough for large companies looking for a corporate-scale solution. GraphicMail has been used by customers such as, Shell, the American Medical Association and Dell Empower since 2002. The product is available in 10 languages and is represented by over 17 offices globally. GraphicMail integrates with many third party applications including Facebook, Twitter, Outlook, Salesforce, OpenCart, WordPress, Joomla, Drupal, Google Analytics, and now Magento.