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GraphicMail Integrates Janrain Engage for Turnkey Social-email Subscription Tool
May 24, 2012
Author: Wikus Engelbrecht
Website registrations and sign-ups via social networks are the buzz of 2012. Now, GraphicMail, leveraging Janrain’s user management platform, have taken it a step further. Arguably the first for a hosted self-service email marketing company catering to small businesses, GraphicMail has integrated social sign-up into its clients’ customizable newsletter signup forms. Social subscription makes completing forms less of a hassle for visitors, increasing conversion rates and giving businesses a better understanding of their customers’ interests.
GraphicMail, a leading hosted email marketing solution, today announced the release of a social subscribe tool that is integrated into the newsletter subscription form it provides to help marketers and small businesses owners grow their contact lists. Newsletter subscription with social media will simplify and increase the accuracy of the subscription process, driving increased conversions.
The rich profile data shared during this subscription process will give marketers a better understanding of their subscribers’ preferences, which can then be used to provide more relevant messaging.
Connecting with customers in meaningful and applicable ways is the backbone of successful marketing. While most email marketing companies are focused on sharing to social, GraphicMail looks at social media marketing as more than just another messaging and customer collection channel, instead viewing it as an integral part of the client conversation.
GraphicMail's integration of Janrain Engage acknowledges this and enables small businesses to effectively meet subscribers during the registration process, and then use that information to make the conversation and engagement with those clients more significant.
The social media landscape of today is fragmented. People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, and LinkedIn for their professional network.
To help consolidate the often-disconnected data from these diverse platforms into one silo, the social identity pioneers at Janrain have developed an innovative product.
Janrain Engage is a powerful solution that lets users register or sign in on a site with an account from one of 25+ social networks and email providers, including Facebook, Google, Twitter, LinkedIn and MySpace. It simplifies registration, eliminates the need for users to remember passwords and accesses rich profile data from a user's social network account with permission. Janrain Engage also lets users share content or activities from a company’s site to their social networks, enabling word-of-mouth marketing and driving qualified referral traffic.
GraphicMail’s partnership with Janrain means that all of this intelligence can now also be applied to email newsletter subscriptions.
Said Bill Piwonka, Vice President of Marketing at Janrain: “The biggest benefit of Janrain Engage is that our clients can use it to offer the ability for their website visitors to use an existing identity on a social network to login or register for their website or email communications. We have research that shows 86% of consumers have left a website when asked to register, and 88% admit to having entered false information (e.g. "mickeymouse(at)donotemail(dot)com" when asked for an email address). Social login has been shown to increase conversion rates by as much as 50% because the user is not required to enter any new information, removing the friction of requiring users to register on a site.”
With increasing reluctance from consumers to maintain distinct usernames and passwords on every domain they visit frequently, brands are rapidly seeking ways to leverage social network identities within their own properties. Through a secure process known as social login, these identities can be used to speed up registration on sites across the web.
Barbara Ulmi, Marketing Director at GraphicMail, says: “Successful communication, in any business and via any channel, is all about knowing your customer. In digital marketing though, you won’t often find that new contacts are willing to sit down and manually wade through filling in long, detailed subscription forms to help you capture all their relevant personal information. Often forms are discouragingly long and passwords eventually get forgotten. Now you can increase your newsletter subscriptions by offering Social Subscribe and get heaps of additional user data for more targeted sending. This in turn is likely to increase your open and click-through rates, improve website conversion rates and even sales derived from promotional mailers.”
GraphicMail is a hosted email marketing solution which lets users design newsletters, manage contact lists and track campaign performance. The platform provides seamless email marketing and publishing features that are easy and affordable enough for small businesses, yet powerful for large companies looking for a corporate-scale solution. GraphicMail offers mobile marketing services, such as bulk SMS / text campaigns and SMS sends with links to mobile sites that can be tracked and analyzed. They also offer social media integrations in the form of social sharing features and social data gathering tools. The company has been used by customers such as, Shell, the American Medical Association and Dell Empower since 2002. The product is available in 11 languages and is represented by 18 offices globally.
Janrain helps organizations succeed on the social web with its user management platform, a solution to improve user acquisition, engagement and intelligence. With Janrain, you learn more about your users when they login or sign up with an existing identity on a social network such as Facebook, LinkedIn or Twitter. Then you can store that social profile data and use the information to launch more targeted campaigns or serve more relevant content. Additional components for sharing, invite friends, and gamification bring more users to your site and reward brand advocates. Janrain customers include leading brands such as Universal Music Group, MTV Networks, AMC Networks, Ning, Kodak, NPR, Sears and the Dr. Pepper/Snapple Group. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit http://www.janrain.com.