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Subscriber Opt-in Email Marketing
So you reckon, buying a mailing list will get you started into email marketing? Think again!
Have the contacts on those lists agreed to hear from you? When last were their details updated? Do their email addresses even exist?
There is a much better way, one which pretty much guarantees email marekting success.
Start your own email marketing list by collecting contacts and placing a subscription form on your site or blog.
And how do you do that best? Ask us, we've been doing it for almost 10 years
1 - Add a subscription form to your website, blog or Facebook account
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Not only can you embed a customised subscription form, you can also link to it from your site. Now, you also have the option of adding a lightbox subscription form! |
2 - Add a "forward to a friend" button in your email
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Grow your list virally by adding "Subscribe Now" and "Forward to a Friend" links right in your email or newsletter. |
3 - Add social share to your email newsletters
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Sharing your content through social networks makes it easy for your followers to access and share it with their contacts, so your audience keeps growing. This is what we call smart publishing and it places your brand a step ahead in the new search trends that now include searching through social media content. |
4 - Recommendations and reviews
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You can't beg, borrow, buy or steal mailing lists, but you can ask a partner to recommend your service, product or newsletter to their own mailing list. |
5 - Old fashioned contacts collection
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Make sure you take advantage of all contact points, whether it's self promotion at a conference by asking people if they'd be interested in signing up for your newsletter. New-school ways of growing your opt-in list manually is via your mobile phone. GraphicMail recently launched their new iPhone App for email marketing. |
The benefits of opt-in, permission-based email marketing?
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Subscriber interaction and engagement
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Avoid being labelled a spammer
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High delivery, open and click through rate
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Increases your ROI (return on investment)
P.S. It is still industry best practice to even use a double opt-in process for email acquisition - which GraphicMail offers you in a single click.
Sign up with us today - we have free email, telephone and live chat support
We help you achieve true email marketing success.
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