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Use Your Facebook Fan Page To Get Email Subscribers

By leveraging your social media pages you can grow your email marketing list


One the most fundamental parts of building a well-sized and relevant list of contacts is having a subscription form on your business's Facebook page.

We've discussed how to get subscribers through your Facebook page before, by showing how to set up a custom iframes subscription form, step-by-step with GraphicMail’s email marketing software.

But because Facebook has changed over to its new “Timeline” setup, however, the application that makes it easy to build your own forms has had to change:

To begin with, if you don't know anything about Static HTML, it’s basically just a tool that gives you a simple administrative structure for almost any self-made Facebook application.

The reason why so many marketers use it is because you usually don’t have to learn any programming skills to add subscription forms, and other basic features.

If you haven’t installed iframes before, click here to add the Static HTML app to your page.

 

 
 

When you've done that, you'll next need to select the Page that you want to add the application to.

 

 

Now the app (labeled as "Welcome") should be displaying somewhere near the top of your Page screen with it's default star icon, alongside any other apps you already have.

 

Click on the icon to access the application.

A blank box should appear, which is your space for entering whatever you want onto your iframes tab. Basically anything you enter into this area is your “application”.

This could be a form, a couple of links, an image, a questionnaire or even just some plain text, for example.

The application can work with HTML, CSS and Javascript languages.

Don't be afraid if you don't know any of these. You don’t need to be a programmer, but it helps if you know some basic HTML to understand how to manipulate it if you want to make any changes. With GraphicMail's subscription form builder in our own application you can easily click your way through creating a sub form, after which we generate the code for you.

 

All you need to do here is drop in the embed code we've generated for your subscription form.

Click “save” on the top right hand corner, and the app will then appear on its own tab on your Facebook page.

(Note: You can also preview your app before you save it, to check that you’ve entered the right code and that it will display correctly).

 

 

Once  you're subscription form is up we would advise you do some editing on the iframes tab so that visitors will be able to identify it easier.

Backtrack to your Timeline and look at the Featured Apps area. The subscription form app should now appear in this list.

Click the Edit icon for this app and go to Edit Settings.

 

Edit the name of the app by calling it “Email Newsletter sign-up”, or anything that would appeal to someone viewing this page.

You can also upload an icon for your new app tab. When you’ve done that, click save and then click “Change” for “Custom Tab Image.”

 

And that's that! Your custom subscription form will now display on your Facebook page in the app tab area with the new title.

Now go back to this area again and click the Edit icon as you did before.

You can then change the order of your apps to place your subscription form in a better location - in case you already have a few other apps taking up the best spots.