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API > GraphicMail API Overview

GraphicMail API Overview

The GraphicMail API (Application Protocol Interface) is a way of interacting with your customer database, CMS, CRM, or e-commerce shopping cart with your GraphicMail data. It offers you a world of possibilities.


Benefits

The main benefit of the GraphicMail API is to control your GraphicMail account from your own website/system/product without having to log into your GraphicMail account. The different API functions update data in real time. E.g. if you sync your customer database into GraphicMail, you won't have to constantly import your updated lists into GraphicMail and then export them into your system. They'll both automatically be "in sync". You can sync your campaign stats too, as well as remote control the sending of your HTML email newsletters from within your own interface.


View API Documentation


The never-ending possibilities:


  • Web designers can create private label "client portals" where they can log in to grab campaign stats (case study)
  • Add a "Subscribe to our newsletter" option to your shopping cart, checkout page or, for that matter, anywhere on your website.
  • Pass purchase or other historical data into GraphicMail, create list segments, and send targeted campaigns
  • Publishers can sync the subscription status of the email addresses into GraphicMail and/or sync emails to their block list, ensuring that only the most up-to-date subscribers receive emails
  • Link send reports and stats to your internal database for "behavioural targeting"
  • Sync email activity with your customer database
  • Use GraphicMail's powerful features to design your own project with your own brand.

Case Studies


Don't just take our word for it, take a look at how Contact Anywhere are using GraphicMail.

contact anywhere

Contact Anywhere
View the case study

 


Basic Details

Our API provides you with the tools you'll need to manage your lists and view statistics from your sends. You can connect into our API using simple HTTP POST or HTTP GET. The response is either text or xml, depending on which function you used.

There are currently six sets of functions covered by our API:

  1. Newsletter Management Functions
  2. List Management Functions
  3. Subscription Management
  4. Sub-account Management Functions (for Resellers)
  5. Sending Management Functions
  6. Reporting Stats Functions

How To Get Started


The GraphicMail API is available free of charge. Here's the documentation.

Not A Programmer?

The API caters for developers. If you're not a programmer yourself, you don't have one on your staff and simply don't know who to contact, then get in touch and we may be able to provide you the service or refer you to someone who can.

You are a Programmer.

We'd love to hear your idea for a plug-in or mash-up with GraphicMail. Don’t hesitate to contact us - api@graphicmail.com




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