There’s a little something we’ve been keeping under wraps…

TriggerMail Series Part 1

At GraphicMail we are constantly focused on improving our product.  For the past few months our team has been hard at work creating a new GraphicMail feature – it’s all part of our master plan to advance your email marketing.  We’re calling it: TriggerMail.

The idea was to create an advanced version of our auto-responder service.  With TriggerMail you can do everything you’ve been doing through our auto-responders – and more.

Basically, it’s an advanced automated email function, but the emails are sent according to different triggers or prompts.  TriggerMail allows you to choose or create a prompt (or trigger) that will send off an automated email.  We’ve prepared a whole suite of different categories for these automated TriggerMails, but methinks the excitement could be overwhelming – so let’s take it one day at a time.  For the next week we’ll be posting a blog a day, with each blog focusing on a different function of TriggerMail. 

First up, Anniversary triggers.

With an anniversary trigger, the date serves as the prompt that activates the TriggerMail feature. You can choose any anniversary, like a birthday, or the anniversary of a client’s one-year subscription and use TriggerMail to set an anniversary trigger that will automatically send them a birthday email or a thank-you-and-please-subscribe-again email annually on that date.  Here's how it looks:

Actually, you probably wouldn’t want your client’s subscription to expire – you’ll just end up having to set them up with a new one all over again!  That’s why the TriggerMail feature also allows you to set the email to send a certain number of days before, or even after the anniversary date.  So, while it’s probably best to send birthday emails on the date, you can send subscription emails and reminders before the date, and thank you emails can be sent after an anniversary date.  (By the way, we don’t limit you to annual anniversaries, it can be monthly or weekly emails as well.)  How’s that for having options?

Never fear, we will keep the standard auto-responder section and Triggers you’re already familiar with; and ease you into it! We hope to eventually do away with them completely and get you all technologically jacked-up with the advanced TriggerMail system.
Clever, aren’t we?